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Managing Customer Relationships
Course Description
Providing excellent customer service has become more important
than ever in the last two years. The best customer service is more
than just giving your customer what they want. It means
understanding requirements, managing expectations and meeting (or hopefully exceeding) those
expectations. Good customer service requires a wide range of
expertise that covers communication and language skills, technical
knowledge and particularly, a desire to meet and exceed client
expectations.
This course will help participants provide excellent service and
improve their communication skills when communicating directly with
clients. This will mean they will be managing customer relationships
more effectively.
A full range of situations is covered from initial contact through
to handling awkward customers and complaints. With particular
reference to the Luxembourg environment, consideration is also given to cultural
issues and the handling of relationships with customers of different
nationalities.
Learning Objectives
By the end of the course, delegates will be able to:
- evaluate the “moments of truth” in service delivery
- listen to customers and communicate with them effectively
- manage customer expectations
- retain existing customers
- handle difficult customers and complaints
- use customer relationship management (CRM) to get the most
out of relationships with customers
- perform service recovery to retain unhappy customers
- identify opportunities for relationship development
Target Audience
Anyone involved in managing or dealing with customers
Duration
1 or 2 days for up to 12 participants
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