Strategic Commercial Awareness

Course Description

This 2-day course has been designed for managers and senior executives who are in a position to affect the financial performance of their company.
It takes a fundamental approach to understanding and developing the
strategic outlook of your company, with a view towards enhanced profitability.

Day 1 provides the skills and insights to make sense of the company’s financial position and performance. Day 2 then considers the strategic thinking tools required to plot the forward course needed to maximise the potential of the business.

Learning Objectives

Day 1 – Financial analysis “looking at the wake”

• finance – back to basics

• overview of company structure

• balance sheet, profit & loss, cash flow

• users of statutory & management accounts

• basic accounting principles

• ratio analysis – profitability/liquidity/efficiency/gearing. Relating ratios to reality

Day 2 – Thinking strategically “the view from the bridge”

• strategy – the basics

• the five step strategic planning model

• translation into commercial plans

• review – strategic business planning

Target Audience

A course for managers who want to develop their commercial awareness, financial knowledge and strategic thinking in order to influence the direction of their business as well as deliver to their full potential.

Duration

2 days for up to 12 participants